Welcome back to another episode of insights4pros, the podcast that brings you expert advice and fascinating stories from professionals to help you work, communicate, manage and lead with a video-first approach for the 21st Century.
In today's episode, we delve into the world of cinematography and video consulting with an incredible guest, Rob Ruscher.
Rob takes us on a captivating journey, sharing his experiences as a cinematographer turned video consultant, and provides valuable insights and tips for creating high-quality video content.
From operating the camera to mastering audio quality, lighting, and even exploring the fascinating world of AI, Rob's expertise and practical advice will equip you with the tools you need to elevate your video production game.
So grab your headphones or AirPods, and let's dive into this exciting episode of Tales from a Cinematographer Turned Video Consultant.
Q: What kind of experience does Rob have in shooting videos?
A: Rob has experience shooting music videos for popular artists like 21 Pilots and Imagine Dragons, as well as hundreds of commercial, professional videos.
Q: What is the recommended microphone budget for content creators?
A: It is recommended to spend $100 to $200 for a decent microphone.
Q: What microphone brand is highly recommended for content creators?
A: The Shure SM7B microphone, priced at $250, is highly recommended for its quality and durability.
Q: Can an iPhone be used as a webcam?
A: Yes, an iPhone can be used as a webcam.
Q: What is the best iPhone mount recommended by Rob?
A: Rob recommends the PlexiCam with Smartphone Holder is the best iPhone mount due to its easy setup and clear plexiglass design.
Q: How can the settings on an iPhone's camera be controlled from a computer?
A: By using third-party software, the settings on an iPhone's camera can be controlled from a computer, eliminating the need to constantly look at the iPhone screen.
Q: What is the recommended approach for content creators starting out?
A: Content creators starting out should begin with shorter videos and plan and write out the ideas first.
Q: How does Rob create videos using ChatGPT and Canva?
A: Rob uses ChatGPT to generate a 3-column list with titles and text segments, which are then copied and pasted into Canva to create 20 different 6-second videos.
Q: How has Rob noticed social media platforms shifting towards video content?
A: Rob has observed a trend in social media platforms shifting towards video formats instead of the traditional 16:9 aspect ratio.